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The Difference Between a Broker and Your Car Buying Advocate

There is big difference between a traditional auto broker and Your Car Buying Advocate. I get this question a lot and the answer is simple. A car broker may purchase a vehicle for you, then mark up the vehicle. They might even buy the vehicle at auction. They can locate a vehicle and help negotiate… Read More
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How To Answer These 10 Commonly Asked Dealer Questions [List]

Negotiating a car deal is more like chess than checkers. Here are 10 questions you will likely be asked and how you should respond. Remember, in any negotiation the person who speaks the most loses. Knowing what to expect and how to handle it could save you thousands! 1. What payment are you expecting?  You should… Read More

Three Dealership Online Marketing Schemes You Are Falling For

The three dealership online marketing schemes almost every car buyer falls for! I will expose the top three online dealership marketing schemes used to get your hard-earned money. If you are aware of these schemes, you are better equipped to make sure you get the best overall deal. Let’s get started. Dealership Online Marketing Scheme… Read More

Consumer Car Buying Questions Answered

I went LIVE with Amy Davis at KPRC- Click-2-Houston to answer consumer car buying questions. Listen in and if you have a consumer car buying  question of your own, please leave it in the comments below!  You can also read the Story here! I had a lot of fun collaborating with Amy on this… Read More

Bluffing is Part of Making the Car Deal

If you’ve played a few hands of poker you may know a thing or two about bluffing.  Is bluffing the same as a lie? If you’ve read my story, Confessions of a Car Salesman, you know why I started YCBA. You know about the huge conflict of interest I felt selling cars at a dealership.… Read More