My wife and I are expecting our third child this Christmas. That’s three in almost four years. Our life is a little hectic with two toddlers, her full-time job, and our business. I would not have it any other way. And we sure are thankful for the support we have from our family.
With the third child, sometimes you can get a little reserved. You know with the first, you read all the articles, got the opinion of the experts, bought the name brands, fed them the homemade organics. You want the best for ALL of your kids; the ones who come after the first they tend to wear you down, but they also benefit a little something from having parents who have done this before. Sometimes we’re tired but most of the time, we’ve relaxed and worry less. Most importantly, we’ve gained wisdom with each one. That’s the nature of the parenting game, I think.
Naturally, anything in my personal life pours into my professional life and it got me to thinking about first time car buyers.
First time car buyers are like first time parents
They are kind of like new parents. (Reminds me of my three year old. He often finds one similarity in something and makes a grand comparison.)
“Hey dad, this syrup is kind of like ketchup.”
“Yeah, KIND OF buddy.” Not exactly.
He finds ONE similarity and the things are basically the same. Elijah is rubbing off on me, so I’ll do a similar comparison.
First time car buyers are KIND OF like first time parents.
Often the first time buyer comes well prepared (as prepared as he can be never having made a car purchase on his own). He’s done his research. He’s done as much as he thinks he’s needed to. He’s never bought a vehicle before so he doesn’t know what he doesn’t know. Even still, he’s trying to prepare, get knowledgeable. He doesn’t want to make a big mistake. He knows it’s a big purchase and doesn’t want to get ripped off or have buyers remorse.
Then, after a few purchases, he thinks he knows how the game works. He has experienced a couple of pushy salesmen, he’s sat at the finance desks being offered all-the-add-on’s, he’s recognized when the numbers don’t add up. He has a good idea of what he’s doing.
First time buyers need support. That’s why they often call their dad, an uncle, or brother to assist with the transaction. There’s a lot to know. Seasoned car buyers are patient but also know when to pull the trigger. They know the vehicle they want, they know how to find it, they know that they have the control in the transaction because they hold the money. So many first time buyers are nervous and frantic about the process. What they don’t realize is that the person with the money is in control of the transaction. It’s obvious when you don’t know anything about dealer fees and charges, financing terms, what’s negotiable, what’s not negotiable, it can be an extremely intimidating process.
It’s a shame that with such a large purchase you have to have expert knowledge to get a good deal — or at the very least, not to get ripped off– risking a big financial mistake. It’s what keeps me in business. Nevertheless, it’s still unfortunate. I’m thankful that I can provide a solution to the problem.
Dads, uncles and brothers– they often call me because they don’t want to deal with the hassle of the car deal for their loved one. They get called to help with the transaction. They know what they don’t know, so they often call me. And truly, it’s the seasoned buyers who call because they know, EXACTLY what they don’t want to deal with. They know that it takes a lot of work to secure a good deal. They know they have to make dealers compete. They learned it the hard way. The thought of it exhausts them.
Whether you’re a first time buyer or you’ve done this before, I advocate for anyone who is in the market for a new or pre-owned vehicle and wants the assurance that they’ve gotten a good deal and don’t want to deal with the hassle. Call me, just make it before or after Christmas this year! 🙂
As always, if you’ve got a question about your car buying goals shoot me a message..
Mike is a former high-performing car salesman turned car-buying consumer advocate. Now he spends his days breaking the rules the auto industry has set for the consumer buying process. He’s got a love for God, a love for his wife, and a love for his two boys Elijah & Israel. When he and his wife Corrie are not changing diapers, they like to frequent Lake Erie, try new restaurants, travel and serve in their church.