Why the crown?

One of the first scribbles in my notes was a crown when visualizing what our logo might be and represent.

My scribbles.

Entrepeneur scribblings

A crown.

It represents power and authority. It’s the character we want to extend when our clients use our services. How many times have people gone car shopping feeling the exact opposite?


We want our clients to have the authority over their very important financial decisions and to feel advocated for.

I called a talented designer friend who agreed to take our scribbles and a few conversations from just a vision to a symbol we love.

When Mike made the decision to leave his successful car sales career, it was a faith thing.

When we chose to ride out the six month drought with no paying clients at the start, it was a faith thing.

When we chose a crown, it was a faith thing.

The crown is both representative of our client experience as well as the culture we are building.

We honor God in our work because he makes the way for it! So the crown is a symbol of authority over our business.

Your Car Buying Advocate Logo with a Crown

That’s why we chose the crown.

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