Why we chose a crown and car for our logo. There was no real method to our madness for why we chose our logo, a crown and car. But it certainly wasn’t a choice we made lightly.
Your logo represents your brand. It should be strong and it should tell a story.
A car is pretty obvious, but the crown is a bit of a mystery for some. We’ve been asked the question before.
One of the first scribbles in my notes was a crown when visualizing what our logo might be and represent.
My scribbles.
A crown.
It represents power and authority.
It’s the exact character we want to extend when our clients use our services.
How many times have people gone car shopping feeling the exact opposite?
They often feel powerless.
We want our clients to have the authority over their very important financial decisions and to feel advocated for when we go to work for them.
After some more scribbles, I called a talented designer friend who agreed to take our ideas and a few conversations from just a vision to a symbol we love and built our vision on.
When Mike made the decision to leave his successful car sales career, it was a faith thing he talks about in Confessions of a Former Car Salesman.
When we chose to ride out the six month drought with no paying clients at the start of this adventure, it was a faith thing.
When we chose a crown for our logo, it was a faith thing.
The crown is both representative of our client experience as well as the culture we are building in our business.
We honor God, who is our ultimate authority, in our work because He makes the way for it!
That’s why we chose our logo, the crown over the car.
Watch this short video to find out why working with Your Car Buying Advocate makes all the sense in the world.
Mike walks you through the ways to get a discount on Chrysler, Jeep, Dodge, Ram supplier price for Employee, Friends and Family or using the Tread Lightly membership.
Everyone knows that when you buy a car from a dealer the traditional way, it’s a pain.
What people don’t know is that it doesn’t need to be. The key to buying a car like an expert is knowledge.
In the world of car buying, many people believe that no haggle car dealerships are the only way to secure a stress-free car purchasing experience.
Get car buying resources & secrets from Mike, former car salesman and join our growing community. Opt out any time, we never spam.
2025 YCBA. All Rights Reserved.
Want to avoid dealership tricks and overpaying? Get expert car buying tips delivered straight to your inbox! Learn how to negotiate like a pro, find the best deals, and make confident decisions.
🔒 We respect your privacy. No spam, just expert advice!