Three Dealership Online Marketing Schemes You Are Falling For

The three dealership online marketing schemes almost every car buyer falls for! I will expose the top three online dealership marketing schemes used to get your hard-earned money. If you are aware of these schemes, you are better equipped to make sure you get the best overall deal. Let’s get started. Dealership Online Marketing Scheme… Read More

Bluffing is Part of Making the Car Deal

If you’ve played a few hands of poker you may know a thing or two about bluffing.  Is bluffing the same as a lie? If you’ve read my story, Confessions of a Car Salesman, you know why I started YCBA. You know about the huge conflict of interest I felt selling cars at a dealership.… Read More

The key to a great deal on a new car purchase or lease

When dealerships compete you win! We all know that competition drives prices down. Dealerships do everything they can to discourage you from making them compete. If you research new car prices online you’ll  quickly find it impossible to get complete information about the car you want to buy. A few of the issues I find… Read More

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How To Answer These 10 Commonly Asked Dealer Questions [List]

Negotiating a car deal is more like chess than checkers. Here are 10 questions you will likely be asked and how you should respond. Remember, in any negotiation the person who speaks the most loses. Knowing what to expect and how to handle it could save you thousands! 1. What payment are you expecting?  You should… Read More